Headless Commerce

With headless commerce you develop storefronts that work separately from an ecommerce platform. This method helps ecommerce businesses grow faster. Your storefront is not bound by the rules of an ecommerce platform and is therefore more scalable. Headless commerce has many advantages over traditional commerce systems. We will list 5 important ones.

1. Creative freedom

Traditionally, the storefront of an online store is part of an ecommerce platform. These storefronts are often templates that are bound by the rules of that specific platform. These rules restrict your freedom. Developing a unique brand store is therefore not self-evident.

With headless commerce you are not bound by the rules of the ecommerce platform. After all, the storefront runs independently. With headless commerce you can develop unique user experiences that fit seamlessly with your brand. This allows you to be distinctive compared to the competition and increase the conversion of your online store.

2. Super-fast page load times

Headless commerce is actually a name for a method. There is not one technique that can be used for a headless setup. This means that we can choose the technology to develop the headless storefront with. This gives a big advantage over ecommerce platforms that traditionally stick to their own technology.

Headless storefronts are often built with the latest web techniques. The performance of headless commerce is therefore impressive. Page load times are very fast, almost nonexistent. This ensures a high conversion, because customers no longer experience annoying loading times.

3. Scalable

Ecommerce platforms often offer a fixed set of apps that you can use. These apps do not always give the desired results. With headless commerce we can implement services via APIs directly in the storefront. We now have the choice of many services and can use their functionality exactly as we want.

An example of a service that greatly increases the possibilities of the online store is a headless CMS. Ecommerce platforms are limited in content management. With a headless CMS you get control over all the content you want. Marketing teams can manage a headless setup much faster and more efficiently.

4. Faster time to market

With headless commerce, you don't have to stick to one storefront. With headless commerce we can link as many storefronts to the ecommerce platform as we want. This is of great benefit to companies expanding into other markets.

5. Superior technical SEO

Ecommerce platforms don't give much control over technical search engine optimization, or SEO. URL structures - the addresses you see in your browser bar - cannot be changed, so you will be stuck with the structure of a platform. When expanding your online store, this can slow down your growth. With headless commerce you have the freedom to build the URL structure that fits the ambition of your company.

Google looks at usability when ranking websites. This usability includes page loading times, mobile design and technology used. Because we are the one in control, we can manage the technical SEO on any level.

Shappo

With Shappo, your online store gets all these benefits. We help companies grow by developing fast and scalable ecommerce. Curious how Shappo can help your ecommerce company? Let’s get in touch!