What is this article about?

Wondering how you can give your customers a better experience? In this article, we explain how your Shopify store can get a better customer experience with a headless storefront.

What is a headless storefront?

Basically, an online store consists of two parts: the front-end and the back-end. The front-end is the part that customers visit and use to buy products. We also call this the storefront. The store owner can use the back-end to manage products, orders and customer data.

Traditionally, the storefront is integrated into an ecommerce platform. You are bound by the rules of this platform. With headless commerce you no longer use the integrated storefront. We use the API (software for communication) of the ecommerce platform to develop an external storefront instead. This is called a headless storefront. Because a headless storefront does not function within the framework of the ecommerce platform, you will get total creative control. This gives you more control over the customer experience.

Why should you consider a headless storefront?

Headless storefronts can vastly improve the customer experience of your Shopify store. And that's important, because it's been proven over and over again that a better experience leads to customers spending more time in your online store.

A Forbes study found that 84% of companies that improve their customer experience see an increase in sales. In addition, 73% of companies with an above-average customer experience outperform their competitors, according to Forbes.

If customers navigate your online store more easily, they'll experience shopping as more enjoyable and they will stay longer in the online store. The longer someone stays on your online store, the more likely they are to make a purchase.

Improve your page load times

Headless commerce gives you control over the technology. You can now use the latest web technology to build lightning fast storefronts. Page load times will be almost non-existent as a result. This creates a much better customer experience. After all, customers are no longer irritated by long waiting times and will find products faster.

Build better UI/UX

The creative freedom that headless commerce offers allows you to build storefronts that fit a customer's specific needs. This allows you to optimize conversions in a much more targeted way and present online experiences that fit seamlessly with a brand.

Summary

Headless storefronts give more freedom than traditional ecommerce storefronts, such as themes. This allows you to build better experiences. Because of these better experiences customers will stay in your online store longer. This increases the chance that they buy products.

Shappo

With Shappo we develop custom headless Shopify storefronts. Shappo is lightning fast and built to deliver the best customer experience. Do you also want give your customers a better experience with a headless Shopify storefront? Contact us. We can tell you all about headless commerce!